Introducing Homito StaySafeAI our journey from crisis to innovation

In the late summer of 2022, as I was working actively in the Stockholm rental market, I witnessed a crisis quietly unfolding. Post-COVID, the rental landscape was stretched: a wave of new developments around Stockholm, rising unemployment, escalating inflation and climbing interest rates all combined to create pressure. Many of those who had invested in newly built apartments — unable to sell — found themselves in a hurry to rent out their properties, often through large online portals.

The problem


Desperate landlords became easy targets for organised crime. Scammers crafted false identities, manipulated anxious property owners, secured lease contracts and then sub-let the same apartments 20-30 times to tenants who were under massive pressure to find housing. These tenants paid in advance deposits, reservation fees, months of rent to fraudsters using one identity after another. On a single unit, scammers could extract USD 25 000–50 000 before disappearing, while authorities and property owners remained unaware of the full picture.

Although my own brokerage business had for some time conducted background checks and flagged suspicious tenants, one day I became a victim. If it could happen to me, someone who believed I knew the market inside out. It could happen to anyone.

As I dug deeper, I discovered that the rental fraud wasn’t isolated. The network of criminal activity extended across industries: social insurance, employment agencies, corporate registries, banking systems, all used for money laundering, safe-houses, and other illicit purposes. The heavy-hitting perpetrators consistently escaped because the links between sectors were hard to trace.

Later, police confirmed what I had uncovered: the rental market fraud was not simply opportunistic, but part of heavy organised crime, with ripple effects into banking, insurance, public procurement and beyond.

Our solution


That moment of realisation marked a turning point. We decided: we must build a platform that intervenes before people and organisations suffer irreparable loss. A solution that doesn’t wait for damage to appear, but anticipates it.

We crafted our approach around three pillars:

1. Quick detection – Can we determine, within seconds, if what we’re seeing is genuine or false?
2. Deep understanding – Can we process documents, identities and history to assess whether they align with the person/organisation in front of us?
3. Connection & context – Can we identify whether the actor has appeared elsewhere, what links exist, how they operate, and why — to give a fully informed, decision-ready risk assessment?

StaySafe AI

These three pillars became the foundation of StaySafeAI — an automated, AI-driven screening engine. But recognising that the rental market was the frontline of my own experience, we built our first vertical through our brand HOMITO. HOMITO handles tenant screening, hyresavtal (rental contracts), ongoing monitoring and alerts — all powered by the StaySafeAI engine.

Our vision

StaySafeAI is not limited to housing. We built it as an industry-agnostic AI engine — 80 % of its core technology is designed for broad application: banking & finance, recruitment, insurance, public procurement, and more. The remaining 20 % is sector-specific — for now, the rental market via HOMITO. Our vision: a world where fraud and organised crime are detected early, before damage is done — where everyday people and organisations can operate with clarity, trust and freedom.

What we stand for
* Transparency – We show how and why decisions are taken.
* Accountability – We protect the vulnerable and maintain integrity in the market.
* Innovation – Using advanced AI and reasoning to stay ahead of emerging threats.
* People-centricity – Technology exists to serve real individuals and organisations, not just data points.

Call to action
Thank you for reading the story behind StaySafeAI & HOMITO.

Are you ready to learn how StaySafeAI can protect your organisation — before fraud happens?
contact@homito.se

Dag Henning

CEO & Founder

Your digital ally

+46 70 888 23 48

Stockholm, Sweden

@ 2025 Homito AB. All rights reverved

Your digital ally

+46 70 888 23 48

Stockholm, Sweden

@ 2025 Homito AB. All rights reverved

Your digital ally

+46 70 888 23 48

Stockholm, Sweden

@ 2025 Homito AB. All rights reverved